North Jersey Pride.
North Jersey Pride is a nonprofit organization that produces events and programming to support and celebrate the LGBTQ+ community in northern New Jersey.
+ Filming
+ Editing
+ Color Grading
+ Graphic Design
+ Copywriting
Case Study.
As their event videographer for the 2025 season, I was responsible for end-to-end video production—from concept development to filming and final edits—for two of their keystone events: the Pride Run 5k and the 13th Annual Pride Festival. As part of this project, I provided strategic marketing support through developing a release schedule, copyrighting for social media posts, and designing custom thumbnails. While I was proud to help steer marketing efforts, the implementation and execution were handled independently by the business owner. As such, the final outcomes do not fully reflect the original strategy or potential impact of the proposed approach.
Pink Pony Club
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Pink Pony Club 〰️
2025 Pride Run 5k
For this year’s run, the weather wasn’t on our side this time, which meant fewer people stuck around before and after the race — usually the best window for capturing those spontaneous, joyful moments. So not only did I need to be attentive, I had to be engaging. It’s a great reminder that filming events is about more than pointing a camera and hitting record. It takes interpersonal skills to build trust — so people feel comfortable being on camera and involved in the video.
13th Annual Pride Festival
This year’s festival drew approximately 4,000+ attendees and featured a range of activities, including live musical performances, a foam party, a reptiles & wildlife show, and a variety of food and merchandise vendors. I chose to take a more personal, people-focused approach for the highlight video. By capturing moments of attendees interacting and enjoying the event, I aimed to showcase the true spirit and energy of the festival rather than focusing solely on the offerings.
Graphic Design
For both event videos, I created custom thumbnails. The director had no ideas of her own so I had full creative freedom. I chose to present two distinct style options for each—enough to give her flexibility without feeling overwhelming. The styles were intentionally different to help identify her preference: one clean and modern, and the other more whimsical and community-driven.
