Wildman Adventure Resort.
WILDMAN is a Wisconsin-based outdoor adventure company that offers a variety of tours including rafting, zip-lining, rock climbing, and paintball.
+ Filming
+ Editing
+ Color Grading
+ Graphic Design
+ Copywriting
Case Study.
During the 2024 summer season, I relocated to Wisconsin to do videography and adventure guiding. As the videographer, I not only filmed and edited videos but collaborated closely with the General Manager to refine Wildman’s marketing strategy, shifting the tone to better resonate with families and casual outdoor enthusiasts. My contributions included 3 YouTube videos, 3 Instagram reel templates, and marketing materials to support them. Note, I did not have final say over how these videos were marketed or published.
Graphic Design
These are my thumbnail designs for the videos. While the director ultimately implemented his own vision, he drew inspiration from these designs.
This is Wildman
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This is Wildman 〰️
This is Wildman
This video captures the full scope of the WILDMAN experience, showcasing all of their activities. I used a dynamic mix of static, aerial, and POV shots to convey excitement and adventure. I also focused a lot on people over the action. The visual tone was aimed to shift away from the rugged and serious style of past content toward something more wholesome and inclusive.
This is Menominee Rafting
This video focuses on WILDMAN’S flagship tour to give viewers a deeper sense of what to expect
on the river. Staying aligned with the new, more approachable style, I carefully selected music, visuals, and color grading that emphasized fun and excitement over style and logistics.
This is Menominee Outpost
This video highlights one of WILDMAN’s two distinct outposts, Menominee, capturing its unique atmospheres and offerings.