a New Kind of Punch.
Wolfpack Hard Punch is proudly made in the United States. Crafted with only the finest ingredients. We take pride in bringing natural bold flavors of uncompromising quality. With 7% alcohol per volume, it's just enough to get the party started but not so much it'll ruin your night. A sweet combination of strawberry, mango, bananas, and peach provides a fruity and delicious flavor that'll have you wanting more. Wolfpack Hard Punch is not just a drink, it's a club, a family...a pack.
+ Logo Design
+ Package Design
+ Marketing
+ Advertising
+ Copywriting
Case Study.
For this project, I had the crazy idea of creating an alcoholic drink. The most difficult part was outfitting the logo to the metal can. I needed texture, condensation, and curvature so the logo would look like it was actually on the can. I'm sure having an actual product would've been easier. I, on the other hand, had to build mine from the ground up. Once I completed that I moved on to marketing and that was more fun. The goal was to have the refined rugged vibe of Aviation Gin with the swagger of White Claw.
