Leave No Leaf Behind.
Falling Leaves is dedicated to preserving the environment. Mature and healthy trees will grow and shed 3,600 pounds of leaves in their lifetime. That's a lot of leaves! The vast majority of these leaves will end up destroyed. Our Leave No Leaf Behind initiative is focused on ensuring all parts of our trees are not wasted. Our clients come in as many different forms as the leaves we sell. We sell to people ranging from wedding designers to set dressers to scrapbookers just to name a few.
+ Package Design
+ Branding
+ Social Media
+ Web Design
+ Copywriting
Case Study.
As with all my projects, I push to make thoughtful and creative choices. While working on Falling Leaves I felt the project started to take on a mind of its own. What started as a silly idea to sell leaves turned into this modern company that had goals, opinions, and a vision to help the planet.
With the company's identity in mind; I made design choices that reflected what they would stand for such as eco-friendly packing and a website focused on environmental activism.
